Guide Bridge Group

A few years ago Guide bridge MOT was a failing family car repair garage in Manchester with no focus or recognisable image. After an appearance on the TV show ‘the Fixer’ Jan Lord’s family business has turned around it problems and created a thriving and award winning business that is ready to expand.  To reflect this success and new vision for the business, a new brand needed to be created and we were asked to work with Jan and the family to create a new brand including brand architecture of the new divisions of the company.

I created a brand identity for the Guide Bride group and the 5 subdivisions making it appealing to both the trade business and the general public. A set of brand guidelines were developed for all of the stakeholders, and graphics and signage were created for the garage interior, windows and company vehicles.