The Story
Jon Lock and his son had been in the barber business for 15 years and wanted a new name and direction for the business, Squires Barbershop was created. They wanted to be a friendly traditional barbers and wanted to go back to basics and embrace the surge in trend for traditional skills, cool style and a laid back vibe. They had the location in the cool town, they just needed their brand to tell right story. I worked with the owners to create a brand that feels like its been around forever, we used local carpenters to make bespoke signage and a stencil of the logo to give a traditional yet contemporary feel.
To communicate the owners fun, laid back approach, I created the stags two characters used in the shop window and across the communications. The finished result has transformed the business and resulted in new staff and expansion.
Project:
Squires Re Brand
Squires Re Brand
Deliverables:
Concept, Branding, Signage, Website, Illustration
Role :
Creative Designer