The Story
Family jam makers Duerr’s have been making jams since 1881. They are the largest independent producer in the UK. I was asked to create their first consumer focused website. In the past they had only ever spoken to the supermarkets, and the new website needed to to be a welcome and inviting place for communicating directly to their consumers and to help develop brand loyalty.
The concept was based around the idea of Duerrs farm with a family farmhouse kitchen to give the site a fresh, vibrant and welcoming feel, and to let people become more familiar with the wide range of products that Duerr’s make. Along with a strong social media campaign the site has been a huge success and has transformed the relationship Duerrs has with their consumers. We also created a mobile app that allows Duerrs to share classic british moments each morning.
Project
Website Design
Website Design
Deliverables
UX, Creative Concept, Illustration, Web Design
Role
Creative Designer